Experience

Consulting / Interim Executive Experience:

• Drive marketing, merchandising, and inventory management strategies for a $250M online bookstore; drove digital strategy, renegotiated  marketing contracts to save $2.5M,  improved inventory productivity +25%

• Developed promotion strategies for a $500M ecommerce retailer that drove +30% improvements in margin during peak holiday season.

• Provided interim merchandising leadership to a $100 million business-to-business distributor of healthcare products. Developed analytics, built assortment, led new product development, implemented marketing calendar process and tools.

• Evaluated inventory planning systems and processes for a multi-channel home specialty chain. Designed planning processes, integrated promotional planning, improved integration with marketing and finance targets.

Executive Experience:

Privé Revaux – President & General Manager

Revitalized e-commerce business, transforming the culture, elevating leadership across marketing, ecommerce, merchandising, and finance.  E-commerce SME across parent company portfolio.

Cheryl’s Cookies – VP & General Manager

+60% increase in e-com revenue, +90% in new customer acquisition, +30% B2B revenue growth, and +250bps gross margin improvement

Frontgate –  SVP of Strategic Planning, Ecommerce & CRM

Reinvented channel strategies for a catalog-centric retailer, reducing catalog investment by 33% and boosting digital marketing by 50%.

The Orvis Company – VP of Multi-Channel Marketing;  VP Of Merchandise Operations & Planning

Grew ecommerce business by 25%, email file by 50%.  Led high-level brand & channel strategy transformation.