Unlock Growth with Data-Driven Marketing

Is your business struggling with any of these pain points?

•Missing revenue and profit goals without truly understanding why

•Marketing Strategies out of sync with company goals

•Existing teams are too busy with the everyday work to make progress on important projects

•Reporting and Analytics are missing, insufficient or contradictory

•Campaigns leaning heavily on rinse and repeat what was did last time

If so, Let’s Talk.

With years of experience helping ecommerce companies thrive, I specialize in developing and implementing data-driven marketing strategies that deliver real results. I don’t just provide insights—I help you turn data into action, ensuring every marketing dollar works harder for your business.

The Role of the Data-Driven Marketing Leader:

  • Identify the Desired Outcomes

  • Set the Marketing Strategy

  • Identify the Necessary Campaigns

  • Build the Team

  • Launch the Campaigns According to Plan

  • Measure And React

Plan, Do, Check, Act

Here’s How I Can Help:

✔ Turn Insights into Action
You’re sitting on a goldmine of customer and performance data. I help you unlock its full potential to drive targeted campaigns, personalized experiences, and higher conversions.

✔ Maximize ROI Across Channels
By analyzing performance metrics across your marketing mix, I identify what works, what doesn’t, and where your dollars can deliver the greatest impact.

✔ Align Marketing with Business Goals
Every marketing strategy I develop is rooted in your broader business objectives—whether it’s growing customer lifetime value, improving margins, or scaling sustainably.

✔ Optimize Budget Allocation
I design strategies that balance brand-building and performance marketing, ensuring that your investment drives both immediate results and long-term growth.

✔ Foster a Culture of Continuous Improvement
Marketing success isn’t static. I’ll help your team adopt a test-and-learn mindset, enabling ongoing optimization and adaptation to market dynamics.

The Results You Can Expect:

  • Higher Revenue and Profitability through smarter customer acquisition and retention strategies.

  • Improved Marketing Efficiency by cutting waste and focusing on high-impact opportunities.

  • Stronger Alignment between marketing, finance, and business leadership to drive cohesive, scalable growth.

The Confidence to Succeed

When it comes to data-driven marketing, it’s easy to get lost in the numbers. I help you cut through the noise, prioritize what matters, and create a roadmap for success. With me as your advisor, you’ll have the confidence that your marketing strategy is driving the right results for your business.

Success Stories

  • As Interim CMO, Drove growth in profitable new customer acquisition

  • Renegotiated print contract to save over $2M a year

  • Implemented new email service provider expanding targeted customer journeys

  • Delivered Marketing Assessment to identify opportunities for growth and optimization

  • Delivered channel investment optimization recommendations with over $1M in opportunity

  • Provided strategic organizational assessment and personnel recommendations

  • Increased annual e-commerce revenue +60% and new customer acquisition by 90%

  • Reinvented B2B Business Gifting and Wholesale business strategies; drove 30% revenue growth.

  • Improved gross margin over 250bps.

  • Reinvented the channel strategies focused on profitable growth. Implemented strategy and testing that reduced print investment by 33% and increased digital marketing by 50%.

  • Diversified sources of new customer acquisition by increasing investments in digital search marketing, digital display advertising, Facebook direct selling and lead generation.

  • Grew e-commerce business by 25%, email file by 50%.

  • Led a strategic shift in women’s business, shifting buyer file to more active customers and exceeding plan in catalogs and digital marketing.

  • Optimized direct marketing strategy, reducing selling expenses and improving profit by 20%.

  • Implemented multi-channel acquisition strategies driving new buyers using cost-of-acquisition and value analyses.

Testimonials

  • George is a strategic leader and an expert in CRM and D2C marketing. He revolutionized our strategic planning process and infused the team with a goal oriented mindset. He is brand centric and consumer focused.

    Jenn Reeves, SVP Brand Marketing, Frontgate

  • George was a tremendous leader and mentor. He gets Ecommerce and understands the importance of its role in an Omni-Channel organization. Thanks to his wisdom, guidance and support Ecommerce was the top performing channel at Orvis.

    Phil Young, VP E-commerce, Orvis

  • George is extremely smart, has integrity, confidence and resilience. He creates a strong vision and provides clear expectations and holds people accountable. He has an eye for talent and building high performance teams that work collaboratively towards the company goals

    Maureen Cavanagh, COO, Prive Revaux